Holiday Inn major revamp takes off

HOLIDAY INN has confirmed that its central London-Bloomsbury property at Russell Square, close by King's Cross, Euston and St Pancras stations, has completed its major public area renovations, making it compatible to the high standard recently unveiled by owner IHG (InterContinental Hotels Group).  Around the globe Holiday Inn is upgrading and re-branding.  Most noticeable is the dramatic changes to signage – evolving the iconic script logo, energising the signature colour green and eliminating the current shield shape.  The brand replaces more than 11,000 signs around the world to reflect this refreshed and contemporary look.  To put it in its true perspective the undertaking includes the revamp of more than 3,100 hotel lobbies and 400,000 guest rooms.  www.holidayinn.co.uk

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