15 AUGUST 2022
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Called ‘Fly Better’, Emirates is investing over US$2bn in a project to enhance its inflight customer experience. Over 120 aircraft are involved with the programme starting straight away to coincide with the fleet rollout of Premium Economy.
(See BTN 8 August Emirates Premium Economy.)
Sir Tim Clark, President, Emirates Airline, said: "While others respond to industry pressures with cost cuts, Emirates is flying against the grain and investing to deliver ever better experiences to our customers. Through the pandemic we’ve continued to launch new services and initiatives to ensure our customers travel with the assurance and ease, including digital initiatives to improve customer experiences on the ground. Now we’re rolling out a series of intensive programmes to take Emirates’ signature inflight experiences to the next level".
The programme is ambitious. New menus will be served on select Emirates routes in First Class, featuring dishes such as pan-fried salmon trout with moqueca sauce and creole rice, roasted duck breast with orange thyme jus, steamed broccolini and fondant potatoes. Business and Economy classes will be enhanced.
Emirates’ new vegan menu has been planned to cater to the growing numbers of customers pursuing this lifestyle. Vegan dishes are available to pre-order in all cabin classes.
With “Cinema in the Sky” First Class customers can create a memorable movie moment on-board by ordering cinema snacks as they enjoy the 5,000 channels on Emirates’ inflight entertainment system. The cinema snack menu includes moreish classics such as lobster rolls, juicy sliders, edamame, and salted popcorn, and can be ordered on demand.
All passengers can also plan their own experience before their flight, simply by browsing and pre-selecting movies or TV shows on the Emirates app, which can then be synced the moment they board, maximising the seamless travel experience.
The most significant investment is an extensive refurbishment of the aircraft fleet interiors, where cabins will be retrofitted with new or reupholstered seats, new panelling, flooring and other cabin features.
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