ON TOUR: Salon Prive London - A preview *

Built on its success at Blenheim Palace the Salon Privé London is set to make its debut at the Royal Hospital Chelsea from next Thursday (21 to 23 April).  It is going to be the place to be and be seen.

The venue is exciting and the promised cars even more so.  The brand-new fixture promises to be the UK’s most exclusive luxury motor show.

At the heart of the event is the unique Concours de Vente, a ground-breaking concept that will feature 60 of the finest automotive classics – all of which will be for sale. The cars will be entered by some of the most respected specialist dealers from across the UK and continental Europe. Elsewhere at Salon Privé London, upwards of 150 cars from the world’s greatest manufacturers will be on display. Among them will be the latest models from Bugatti, Lamborghini and Maserati.

As befitting Salon Privé’s status as one of the world’s most prestigious automotive events, 11 cars will be making their global, European or UK debut at Chelsea. The very latest models from Alpine, Aston Martin, Ferrari, Genesis, Jaguar Land Rover SVO, Lamborghini, Pininfarina, Porsche and Rolls-Royce will be on display alongside Morgan Motor Company, as well as the latest machinery from Harley-Davidson and Indian Motorcycles. These will be joined by British specialists Charge Cars, Envisage, Everrati, Jensen Automotive and Overfinch, to provide a line-up that covers everything from reimagined classics to next generation hypercars and EVs.

With such a selection of automobiles it is impossible to pick out the most interesting and exciting.  We highlight here two different cars that might well be seen on the streets of Chelsea over the coming years.  

Due for a full launch later in 2022, the new Hybrid Electric Chieftain is the latest re-engineered Range Rover Classic from class leaders JIA.

This exceptional piece of engineering builds on JIA’s bespoke chassis upgrades by blending modern V8 power with a fully in house designed and built EV solution, which is also available in a full EV variant.

Exclusive to Salon Privé London this USA-bound car is available to view with the interior removed to showcase the level of work that it takes to bring such an ambitious project to fruition.

Not to be confused with a retro-fit EV solution, this is a ground-up engineering exercise to bring the iconic Range Rover Classic fully up to date as a high performance bespoke vehicle with environmentally sound credentials.

Distributor HR Owen is bringing the first Ferrari road car with rear-wheel drive plug-in (PHEV) hybrid architecture, the 296 GTB.  With an exceptionally wide V6 design, helping contribute to the car’s overall compact dimensions, it sees an internal combustion engine integrated with a single electric motor. Exceptionally efficient and responsive, the engine’s physical size has not restricted performance, and the Ferrari 296 GTB develops 818bhp and accelerates from 0-62 mph in 2.9 secs.

It is not just about the horsepower, though. Salon Privé London promises to be London’s most exclusive automotive event, with plenty to see and do in addition to the motoring attractions. The shopping village will host luxury fashion brands including renowned British jewellery designer Boodles. Everything from Patek Philippe watches to Riva motor boats and Bell helicopters will be on offer, as will the first-class hospitality for which Salon Privé has long been renowned. Pommery Champagne will flow and London Essence cocktail bars will offer exciting cocktails from NoMad, Louie and the Donovan Bar mixologists.

To complement this, Salon Privé has partnered with renowned and innovative hospitality group JKS Restaurants to provide guests with a unique dining offering. This will include dishes from the Michelin-starred Gymkhana, Indian BBQ classics by Brigadiers, and cult Taiwanese specialists BAO. In addition, there will be plates from Fitzrovia’s The George and Chelsea’s The Cadogan Arms, providing pub fare that celebrates the best of British produce, making Salon Privé London a real foodie’s delight.

There’s also the option to enjoy a sumptuous three-course seated luncheon in The Sloane – the event’s exclusive VIP Hospitality Pavilion – while DJs will keep guests entertained into the evening.

On the Thursday and Friday, Salon Privé London will be open until 21:00, allowing everyone to soak up the party atmosphere as dusk falls.  Saturday is family day.

Salon Privé London is donating 20% of all entry ticket revenue to the Disasters Emergency Committee (DEC) via Work for Good. #StandWithUkraine.

www.salonprivelondon.com

https://workforgood.co.uk

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Syd West, Uxbridge, Middx

Well done in bringing Salon Privet to London. I for one am going. It’s a lot easier than the drive to Woodstock and Blenheim Place.