Virgin ups its class

Always looking for innovation Virgin Atlantic has come up with "The Booth”, a new social space for Upper Class customers.

It is first being introduced for A350s on the Heathrow – Orlando operation.

The Booth aspires to create a cosy corner, providing comfy lounge style seating. It offers a number of experiences for two, including private dining and wine and cognac tasting.   

For customers seeking a slightly richer experience, a cognac tasting experience with chocolate pairings courtesy of Delamain is also available.  Delamain has been crafting some of the world’s finest cognacs for over two centuries and across nine generations.

Upper Class customers will also be offered wine tasting with new drinks supplier, ‘The Uncommon’  

Corneel Koster, Chief Customer and Operations Officer at Virgin Atlantic, commented: “We always strive to create brilliantly different experiences for our customers and the introduction of The Booth demonstrates this perfectly.  We’re famous for our on-board social spaces and The Booth elevates the customer proposition for our leisure travellers to new heights.

“Whether that’s sampling the leading English wines from The Uncommon, sipping Delamain’s signature cognac or simply enjoying a game of rummy at 38,000 feet, we’ve got something on offer to suit every one of our customers’ tastes”.

Virgin Atlantic’s social spaces provide an unique opportunity for customers to interact with each other, alongside the airline’s famous cabin crew.  In the coming months the airline hopes to roll out further rich experiences for its customers across its entire fleet.

www.virginatlantic.com

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