21 FEBRUARY 2022


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Article from BTNews 21 FEBRUARY 2022

Social media and airlines

American Airlines was the most talked about airline company, with 20% share among the top ten airlines discussed during the second half of last year (H2) according to Global Data, the analytics platform.

The latest report reveals that the remaining top nine positions were occupied by Delta Airlines, Southwest, British Airways, United Airlines, Air India, JetBlue, Qantas , Lufthansa and Air France.

Smitarani Tripathy, Social Media Analyst at GlobalData, commented: “Social media conversations around global airline companies have surged by 40% in H2 2021, compared to H1 2021. Global airline companies have passed through another tough year in 2021, loaded with many factors including restrictions related to Covid-19 variants, vaccination policies, labour shortage, change in management and high fuel prices”.

The IT conversations on American Airlines spiked the most when the company cancelled more than 600 scheduled flights due to unfavourable weather and a shortage of staff.

Delta emerged as the second most mentioned airline company with 14% share of voice in H2 as discussions peaked when the company raised health insurance premiums for unvaccinated employees by US$200 a month to cover higher Covid-19 costs.

Air India witnessed 133% growth in discussions, the highest growth among the top ten, led by the fact that Tata Group had acquired the debt-ridden company from the Indian Government and started its operations from January 2022.


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OUR READERS' FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum

Keith Wallis, Canterbury

One wonders how many airlines on the list actually engaged in the conversations or how much of it was passengers or would-be passengers raging about the lack of response by airlines to inquiries whether they be by email, phone or social media. Reading some social media feeds the deathly silence by airlines to online inquiries is a disgrace.