21 FEBRUARY 2022
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British Airways has partnered with Hidden Disabilities Sunflower to become the first UK airline to formally recognise the symbol.
The airline notes that satisfaction among customers with accessibility needs has more than doubled following the airline’s investment in recent years in a number of initiatives, including a specialist customer care team for travellers who require additional assistance.
Increasing the awareness of non-visible disabilities supports the airline’s BA Better World programme, with its commitment to put diversity, inclusion and sustainability at its heart.
The Sunflower is recognised in the US and UK, amongst other countries around the world.
British Airways is the first UK airline to officially recognise the Hidden Disabilities Sunflower. Customers can choose to wear a Sunflower lanyard as an indication that they may require additional support, assistance or simply a little more time while travelling.
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