21 FEBRUARY 2022


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Article from BTNews 21 FEBRUARY 2022

Beam arrives

Hotel Booking Agents Association (HBAA) now has a new name ‘beam’ (business, events, accommodation, meetings).

More than 90 members and partners have attended an online meeting to mark and celebrate the transition and to hear news from beam board members of several major developments and initiatives.

Julie Shorrock, beam Membership Director announced that beam would now welcome creative agencies, convention bureaux, tourist boards, destination management companies, production companies and representation companies as members, in addition to the agencies and venues who were able to be members of HBAA. She also added that since the new identity was announced in October, it had generated a positive reaction and that seven new agencies  and venues have joined since then.

Beckie Towle, beam Marketing Director, revealed that a members’ meeting at the Hilton Birmingham Metropole on 3 March would be the first of many in-person and virtual meetings, events and communications in 2022 that will provide opportunities for education, inspiration and business support as well as giving members the opportunity to network. The Annual Forum, Annual Dinner, Members Meetings, Industry Leaders Lunches, Agency and Venue Engagement Meetings and a reignited series of training events will provide a full programme. A new website, a new monthly members’ bulletin – the beam Spotlight; Shining a Light – member features; and Lighting the Way – new members’ support services will keep members informed.
“Beam champions ethical practice within the membership and our code of ethics and code of practice reflect our values around a wide range of topics including sustainability, mental health, the living wage, diversity, and disability.  This is a USP [unique selling point] of the association”, Beckie Towle stated.


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