BA marches on

As it rolls out a massive marketing campaign to help rejuvenate air travel with the lifting of many pandemic restrictions British Airways (BA) is making improvements to its customer experience and reinforcing its commitment to put sustainability at the heart of its passenger journey.

BA is introducing new plant-based menus, including a burger.  These will initially roll out across the airline’s Heathrow lounges, before appearing at its US lounges. The airline is also removing single-use plastic bottles, installing water stations and offering staff training for the airline’s forward thinking.

The pre-Covid meal service will be re-introduced in Club Europe with new menus and more variety from next month and in long-haul new check-in zones for Premium Economy will be launched.  

No airline (or airport – the actual culprit) will admit to loosing suitcases but customers will benefit from further investment in technology, including in a new bag tracing system.   

www.ba.com

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