Brussels Airlines dots

BTN can now reveal the AND FINALLY result from last week’s issue, a trailer for the annual Christmas quiz which will be included in our 13 December issue.

Brussels Airlines has unveiled its new brand identity, as part of its Reboot Plus transformation programme.  

The dotted 'b' which can currently be seen on the carrier’s logo and tailfins has been replaced with dots of different sizes, designed to represent the diversity of the airline’s customers.

An updated logo also makes use of a more modern type font, with the word 'brussels' now appearing larger and stacked on top of 'airlines', and the carrier’s signature colours now feature a deeper red and darker shade of blue.

Brussels Airlines said that the new brand identity is “the visual token of the airline’s new chapter, stating its readiness for future challenges and re-emphasizing on the importance of the Belgian brand.”

The Covid-19 pandemic forced the airline to downsize its workforce by 25% last year, along with a fleet reduction of around 30%.

In August last year the EU Commission approved a €460m ‘Stabilisation Package’ for the Lufthansa Group carrier, consisting of €290m from the Belgian Federal government and a further €170m from Lufthansa.

www.brusselsairlines.com

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