18 OCTOBER 2021


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Article from BTNews 18 OCTOBER 2021

World Travel Market

With ExCeL London looking much like its old self for the Business Travel Show, World Travel Market (WTM) returns 1-3 November. (see BTN 4 October Business Travel Show)

Now that travel restrictions around the world are easing and consumer confidence growing each day, the number of confirmed exhibitors attending the live event continues to grow – clearly reflecting the ambitious plans from trade professionals around the world to reconnect, rebuild and innovate.

Exhibitors represent a wide range of tourism companies and organisations, including tourist boards, hotel chains, cruise lines, DMCs and major attractions, and many will host partners on their stands, to support smaller enterprises.

Europe leads the way, with representatives from almost 30 countries attending as exhibitors, from major destinations such as France, Greece and Spain and smaller ones, such as Sardinia, Armenia and Gibraltar.

Another 38 countries from further afield will be represented – from major destinations such as the US and India, and smaller, niche exhibitors representing businesses and tourist organisations in the likes of the Falklands, Galapagos and Iran.

With entry restrictions expected to be lifted any day now the USA Pavilion will welcome 15 partners, including Walt Disney Swan & Dolphin, The Louisiana Office of Tourism, Memphis Tourism, Visit Mississippi, Visit Florida, Las Vegas and NYC & Company.

Travel Forward is a new concept at WTM to discover the latest innovations, trends and opportunities facing the industry, the first-ever international, hybrid travel tech exhibition and conference. There will be a virtual event on 8-9 November.


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