27 SEPTEMBER 2021
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Strenuous efforts are being made by British Airways (BA) to retain the loyalty of Executive Club Members who have been frustrated with the lack of travel opportunities and are concerned that they might lose their membership status.
Essentially Members are to gain another year with their current status. This benefit comes in addition to a 25% threshold reduction in Tier Status which applies until June 2022.
BA is also launching additional benefits for Executive Club Members with an upcoming flight.
All Silver and Gold Members, regardless of their cabin of travel, can enjoy pre-flight dining, which is available at selected North American lounges, including New York JFK, Boston, Chicago and Washington. Meanwhile, the exclusive Concorde Room which is situated in Heathrow Terminal 5 and New York JFK only, will now be accessible to Gold card holders regardless of how many Tier Points they earned in their previous Tier Point collection year.
Niall Rooney, BA’s Loyalty Manager, said: “We want to thank our customers for their continued loyalty. Many of our Executive Club Members haven’t had the chance to use their benefits as normal, by further extending their Tier Status, none of them will miss out on the amazing benefits they have earned. For our Members that have a flight booked, we are proud to be launching more benefits. From today, our Silver and Gold Members can enjoy more from our award-winning lounges.”
BA points out that it continues with measures at the airport and on board to look after the safety and wellbeing of its customers and crew. These include social distancing measures, the wearing of face masks and hand sanitiser stations. Prior to travel customers will also receive details of how they can prepare for their next flight. The air on all BA services is fully recycled once every two to three minutes through High Efficiency Particulate Air (HEPA) filters, which remove microscopic bacteria and virus clusters with over 99.9% efficiency, equivalent to hospital operating theatre standards.
All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum
Jacob Smith, Hastings
BA is bribing us to fly on the airline!