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Article from BTNews 13 SEPTEMBER 2021


With this edition of BTN featuring motoring, and with summer making a little comeback, TEMPCOVER has just released the Top 50 Road Trips in the UK!

In a new study it has analysed the UK’s Road Trips locations hashtags on Instagram and has ranked the top 20 most picture-worthy according to the platform's users.

First place follows the A4 and stretches from London to Bristol on ancient routes through the peaceful countryside is the UK’s most instagrammed road trip with 157,415,253 hashtags.

Second place was taken by Mourne Coastal route in Northern Ireland which has 9,635,388 hashtags across Instagram. This 102-mile driving trail starts at Belfast via North Down which takes you to the city of Newry. This route leads you through some of the most scenic views in all of Ireland.

In third is the South Downs route which has 8,957,465 photographs across the platform. This 90-mile route starts from Eastbourne and takes the A27 down to Winchester.

In all the road trips across the UK, England trips appear to have the most Instagram-worthy locations taking up 60% of the top 20.

Tempcover CEO Alan Inskip says: “We were thrilled to find out that most of the Instagram worthy road trips are home to England. Driving holidays can be an adventure like no other and its lovely to see these beautiful locations are just on our doorstep. Whether you’re exploring the long windy lanes of the country or cruising along scenic coastal roads, the freedom of driving away from it all can be a truly life changing experience.”

Rank   Route Location       No. of #
1   The Great West Way England (South) 157,415,253
2   Mourne Coastal Route Northern Ireland 9,635,388
3   South Downs England (South) 8,957,465
4   Yorkshire Dales 

            Airedale, Nidderdale to Wensleydale England (North) 7,887,456
5   The Cambrian Way Wales 7,520,262
6   Yorkshire Moors and Coast England (North) 6,513,429
7   Oxford to the Wye Valley England (South) 4,951,778
8   The Dragon’s Spine Wales 4,477,039
9   Causeway Coast Northern Ireland 4,447,365
10   Snake Pass, Peak District England (Mid/North) 3,968,707
11   Hardknott Pass, Lake District England (North) 3,365,144
12   Wild Atlantic Way Northern Ireland 2,858,631
13   Jurassic Coast England (South) 2,519,167
14   Atlantic Highway England (Southwest) 2,017,224
15   Cheddar Gorge England (Southwest) 2,004,979
16   Angus Coastal Route Scotland 1,845,274
17   Helmsley to Whitby England (Northeast) 1,793,209
18   Loch Lomond to Loch Ness Scotland 1,590,126
19   The Outer Hebrides /Western Isles Scotland 1,527,229
20   Cheltenham to Stratford England (South) 1,483,650



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