2 AUGUST 2021


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Article from BTNews 2 AUGUST 2021

EasyJet for kids

What percentage of children are easyJet passengers under normal circumstances we don’t know, but one thing for sure, the airline is keen to promote young bilingual passengers.

EasyJet has created a new partnership with children’s book series Mizzi Mozzi, to offer a selection of free digital books onboard. Available across the airline’s entire network, young passengers can choose from a collection of interactive stories that encourage them to discover foreign languages, including French, German, Greek, Italian, Portuguese, Spanish as well as English.

The campaign follows new research which reveals eight in 10 (82%) British parents are concerned their children have missed out on exposure to new cultures, experiences.

Research reveals that well over two-thirds (71%) of parents fear their children have missed out on being immersed in foreign language due to travel restrictions enforced by the pandemic, which they believe is vital to children’s development.  

The easyJet study, which polled 2,000 parents with children under the age of 18, identified that over half (53%) of parents believe learning languages can be too difficult for their children.

Despite this, the overwhelming majority of parents (91%) believe it is important for children to speak a second language.


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