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26 JULY 2021

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Article from BTNews 26 JULY 2021

World Travel Market 2021

Travel professionals from around the globe can now register for WTM London 2021, which will be held for the first time in an innovative hybrid format.

The physical event will take place at ExCeL London on Monday, 1 November to Wednesday, 3 November, and will be followed by WTM Virtual 8-9 November.

WTM London will be one of the first key opportunities for those working in the world’s travel and tourism to reunite in person as the industry embarks on the road to recovery.

The new hybrid format means buyers and exhibitors will be able to conduct business face-to-face – then the virtual element enables companies and organisations to increase their brand awareness and join networking opportunities – even if they are not able to physically attend the show.

An important advantage is the fact that all exhibitors who exhibit at the physical event will automatically be included in WTM Virtual as part of their package.

The physical event will feature all the elements for which WTM London has become well-known, including the UNWTO and WTM Ministers’ Summit, Responsible Tourism Awards, headline speakers, seminars, speed networking, research and trends, Travel Forward – the co-located travel technology show and more. There will also be exclusive networking opportunities for senior buyers to do business.

Simon Press, WTM London’s Senior Director, said: “WTM London is always a crucial time for the industry to gather together, in order to plan, network and generate ideas. This year it is vital for us to meet face-to-face, to renew business relationships and forge new partnerships as we look to recover.

“Recent research has demonstrated that buyers can’t wait to get back to physical events – and trade shows in particular – to look for new business opportunities.

“WTM London hybrid show will enable all delegates to keep ahead of their competitors and promote themselves to a global audience.

“We offer virtual booths combined with an onsite brand presence and new digital tools to generate business leads and keep up to date with the latest industry trends.”

www.wtm.com

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