26 JULY 2021
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# British Airways has unveiled its new inflight digital ordering platform, giving customers travelling in Euro Traveller the option to order additional snacks and drinks mid-flight, directly to their seat.
The digital ordering platform will not be available on what is termed “express routes” to and from Heathrow, due to the extremely short flight times. This includes Amsterdam, Brussels, Dublin, Jersey, Manchester, Newcastle, Newquay and Paris (CDG and ORY).
The new inflight ordering system will complement the airline’s current ‘Buy Before You Fly’ offering, where customers are encouraged to order from the airline’s full Speedbird Café menu, including items from its Tom Kerridge range, in advance of travel.
The new digital ordering system means that customers who wish to add to an existing pre-order, or for those who did not place an order before travel, can do so at any point during their flight. The offer will initially be available on selected routes before rolling out across other eligible services.
To place an order, customers simply connect to the on-board wi-fi service free of charge, via the website below, click on the ‘shop’ option for their flight, and a virtual menu will display the range of drinks and snack options on offer. Orders can be made via all major credit and debit cards or through Avios.
All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum
John Davidson, France
Admittedly it was in First, but one of my finest meals ever was a daytime BA flight from BKK to LHR. Spectacular food, great views, fine cabin staff, good time (since most flights leave at an uncomfortable midnight hour). If ever I return to Bangkok, BA will be my choice.
franco mancassola, honolulu
The first meal ever served on an airplane should have been the last.
The BA ‘buy before you fly’ product seems a good idea. Far better than the usual ‘we’ve run out’ response to an order, and that on the outbound leg.