12 JULY 2021
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Best known to aviation enthusiasts for its bi-annual air show (next in 2022) Farnborough International will play host to the UK motor trade 19-22 August.
Electric-powered vehicles are bound to make their presence seen but not heard.
The interactive exhibition has been designed to demystify and answer any questions show-goers might have about switching to electric cars and vans and help banish anxiety.
Visitors can learn how to plug in and charge, measure the benefits of living with an electrified vehicle and find out what model is best suited to their personal and/or business needs. They can also find out all there is to know about the science of electrification technology and how to reduce CO2 emissions and motoring running costs.
Britain’s largest motor retailer Ford Motor Company will have a full manufacturer presence at the show with its Go Electric Roadshow, fronted by the all-new Mustang Mach-E. It will be promoting its 14-strong range of electrified cars.
Andy Entwistle, British Motor Show CEO, said: “Having a brand like Ford at The British Motor Show with a manufacturer stand is terrific news for our industry, as it shows just how important events such as The British Motor Show are for connecting car companies with their customers.
“With the Road to 2030 front of mind, the pace of change in the car industry is incredible right now and there are a lot of questions from consumers about the future. Ford is using The British Motor Show to meet these customers face-to-face and help them find the answers they need. It’s a terrific opportunity for all concerned and we’re delighted to welcome them to the show in an official manufacturer capacity.”
For the August BTN motoring issue we plan to highlight the Kia e-Niro.
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