29 MARCH 2010


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Article from BTNews 29 MARCH 2010

Iberia to introduce new short haul operation?

IBERIA, British Airways' erstwhile partner, is moving ahead with plans to introduce a brand new short and medium haul airline as early as November.  Still subject to discussion and approval, it will take over Iberia routes that cannot currently be operated in a profitable way due to Iberia's cost structure.  It will offer the same service, but it will be more efficient (ie costs will be cut) and feed Iberia's long haul network.  Ten aircraft are confirmed for the operation, with a gradual transfer of short haul operations subject to a labour agreement, but no name has been announced.  With the new airline, which will be a critical tool to transform the short and medium haul sector, Iberia expects to gain a higher share of the short and medium haul market.  Chairman and CEO, Antonio Vázquez, has said: instead of complaining about the airline industry situation and future, it would be better to look for a solution to the problems.  In another move the Iberia board was supposed last week to approve the BA deal, but it was surprisingly postponed. www.iberia.com

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