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31 MAY 2021


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Article from BTNews 31 MAY 2021

Norwegian reborn!

“Today, a Norwegian airline with a long history and a large employee base that adds great value to Norway and the tourism industry has been saved. This is a proud day and marks a new beginning for Norwegian.” The speaker was Jacob Schram, CEO of Norwegian, last Wednesday (26 May).

Brave words which all in the airline industry hope he can fulfil.  The new Norwegian is a much smaller airline than the pre-pandemic carrier with just 51 Boeing 737s as against 156, including 37 Boeing Dreamliners, at its peak two years ago.  No long-haul across the Atlantic this time around and none of the flamboyancy of founder Chief Executive, Bjørn Kjos, who resigned in 2019.

“The pandemic has triggered an unparalleled crisis for Norwegian and the aviation industry in general. After six months of demanding reconstruction processes in both Ireland and Norway, Norwegian can now state that the processes have been completed and that the result is successful. As a result, a competitive and financially robust Norwegian can now face the future head on.”

“We have saved an airline that is of huge value to Norway and which binds our long country together,” Jacob Schram told a news conference.

This time around Norwegian will face Ryanair and Wizz, both now into the Norwegian market, and new national start-up airline, Flyr, is due to launch by the middle of the year.


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