Avanti West Coast launches new class

In recent times it was only the airlines that offered three classes of travel.  The railways are about to launch a comeback with Avanti West Coast leading the way.

Following a successful trial, and research with customers, Avanti has become the first UK train operating company to offer an additional class of travel as part of its services.

The move will complement an enhanced First Class offering and refurbishment of Pendolino fleet.

Standard Premium will give customers greater choice and is available on all the West Coast Main Line operator’s Pendolino services.

Sitting between Standard and First, customers will enjoy roomier seats, greater space and a guaranteed table.  They will also have the option to purchase refreshments via the new ‘At-Seat Order’ feature where customers can have items delivered to them without moving from their seat. (See BTN 10 May)

The new class is initially available to buy as an upgrade on the day of travel, with advance purchase tickets on sale from July for travel from September. Single journey upgrade prices range from £15 for Birmingham – London to £30 for Glasgow – London.

In addition, one carriage on all 11 coach Pendolinos (the existing Coach G), will be converted from First to Standard, increasing each train’s seating capacity by 5%. The first refurbished set is due to enter service in November.

Phil Whittingham, Managing Director at Avanti West Coast said: ““Our new class of travel will offer greater choice and provide a unique offer which meets customers’ changing needs as they return to rail. This new feature is another step in raising the bar for excellence on the railway.”

www.avantiwestcoast.co.uk

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