BA’s new PR chief

British Airways has named Lisa Tremble as its new corporate affairs director.  She replaces Louise Evans who was previously with Sainsbury’s.

Tremble joins British Airways from insurer Direct Line Group, where she had been group corporate affairs and sustainability director from 2017. She had previously been director of external affairs at leading law firm Mishcon de Reya from 2013.

In 2010, Tremble ran David Miliband’s leadership election campaign for the Labour Party and before that was a parliamentary special advisor. She has also been a director at public affairs firm Lexington Communications.

Reporting into Tremble will be Victoria Madden, BA’s head of global PR and social media; Nicola Pearson, head of global news and corporate communications; and Carrie Harris, who recently joined as head of sustainability from IAG.

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OUR READERS' FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum

Nigel Wonnacott,

Dear oh dear. what a lovely bunch you are. From all at Brittany Ferries we wish Lisa the very best of luck. And having been on the receiving end of vitriol from the "less productive" end of the aging journo community, I\'d ignore their comments with extreme prejudice. Or laugh at them.

J.B. Burke, Sussex

The old mistake of the single factor: big names on public relations c.v., so must be OK for BA too! High time travel journalists were consulted, with fees, while seeking any travel PRO. Being ex-BOAC and Belgian NTO, I have seen it all before.

Jill Clean, Birmingham

I am not surprised at the choice of ‘Letter of the week’. An interesting appointment. I wish her the best of luck.

James English, Clapham, London

Sounds an interesting appointment but what this lady needs is (perhaps on-line) an adviser who really knows how an airline works and is well connected with the national media and the trade.

Anne Silver, Brighton

A strange one this. Why appoint someone completely outside the industry for this high profile job. The last one, as noted an outsider, did not last long. No press, airline or selling knowledge.

Josh Sloan, Hampstead London

Cruz was never able to grasp how airline PR works, and you have to back to the time of Colin Marshall for effective what we now call ‘influencing ’. The management have got it wrong with this appointment. Did IAG have a say in the choice?

James Smith, New York Brit

Sorry but not for me as a shareholder. She has no airline understanding, nor that as a journalist. Clearly a lack of aviation/travel crisis management understanding and no contacts in the area at all. What BA needs is a tough knowledgeable manager who knows how an airline works, has media experience and fits in at the highest level. And able to build an effective team to work within the marketing structure of the airline to help BA build back to where it was.

Andy King, London

Lisa Tremble seems a fine appointment but not to head up what most still call public relations. BA desperately needs a person to connect with Westminster and she probably fits the bill. But not air travel PR.