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19 APRIL 2021


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Article from BTNews 19 APRIL 2021

Premier Inn central London

Whitbread, the UK’s largest hospitality business, is adding two prime locations to its network of ‘hub by Premier Inn’ hotels this spring with new openings in central London, at Soho (Berwick Street) and Shoreditch (Quaker Street).

The 110 room ‘hub by Premier Inn’ London Soho will be Whitbread’s first hotel in the vibrant area half way between Oxford Circus and Tottenham Court Road Tube stations and within walking distance of Piccadilly Circus.

Included as part of the wider transformational redevelopment of 90-104 Berwick Street, hub by Premier Inn Soho features a double-storey entrance atrium and a guest lounge on the lower ground level.

The development also includes 12 new luxury private apartments, four family-sized affordable apartments, a residents’ roof garden and a new retail destination comprising 12 exciting new shops for independent retail and food & beverage businesses, as well as a Co-op supermarket.

At Quaker Street in Shoreditch, Whitbread converted a former Victorian stable block into a 246-bedroom hub by Premier Inn, retaining the gabled facade of the original building. On opening in late June, the Quaker Street hotel will be Whitbread’s second hub by Premier Inn hotel in the Shoreditch catchment and the 14th across the UK.


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