12 APRIL 2021
© 2022 Business Travel News Ltd.
Gatwick, Heathrow or Stansted – which will be first for jetBlue, if and when it introduces its much-heralded London services?
JetBlue is giving nothing away with airport or date details but is publishing tempting details on its website.
The airline based at New York Kennedy Airport says it plans to shake up the transatlantic market, tempting travellers who previously flew in other airlines’ Economy or Coach offerings.
“From generous personal space, to our innovative build-your-own dining concept, every detail has been thoughtfully designed and will be made even better with the attentive service standards that a single-aisle aircraft allows,” said Jayne O’Brien, head of marketing and loyalty, jetBlue. “We know all too well the pain points of international flying – the dreaded centre section, the ‘choice’ of assembly-line chicken or beef, and the lack of connectivity. JetBlue is ready to change all that with our take on transatlantic travel where you are well taken care of and fully connected if you want to be.”
JetBlue’s transatlantic flights will feature its newest innovation – a build-your-own meal designed by the New York-based restaurant group, Dig. In addition to the new complimentary meal service, jetBlue's customers will be delighted by the same spacious seating the airline has become known for in the US, Caribbean and Latin America.
All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum
John Davidson, France
Wasn't jetBlue really founded when its CEO was in JFK daytimes and noticed that it was empty? Since transatlantic service was horribly overnight, always, except for one daytime flight by TWA, I think, to London. So slots were numerous and, one might guess, cheap. They're a great airline, always my favorite in the days of flying, now over. I knew exactly which row to reserve in, and the aisle. Great comfort, same cost as any other in the aircraft. Will there be three-class service across the Atlantic by any chance?
Susan Heller, New York
JetBlue needs to get on and make some definite statement regarding which airport and a start date. I will try the single aisle aircraft to New York and for me it matters not where I depart from!