Long-haul low-cost

Norwegian reincarnated?

No.

But Norse Atlantic Airways has a familiar ring about it with former Norwegian chief executive, Bjorn Kjos, a 15% shareholder.

With Norwegian itself pulling out of long-haul to concentrate on European internal routes the new carrier plans to fill the gap left by the collapse of the latest attempt to make the north Atlantic work in terms of budget airlines.  Not surprisingly the new airline says that supply of Boeing 787s is no problem.

The majority shareholder – at 53% – will be the co-founder of crew management company OSM Aviation, who will also be chief executive of the new operator. Other investors include OSM Aviation itself with 10% and former Norwegian chairman Bjorn Kise holding 12%.

Reports quote Larsen as saying that an undisclosed number of 787s have been secured “at very good terms”, with the airline planning to serve US destinations from bases in London, Oslo and Paris.

When Norwegian grounded its Boeing 787s some 35 were in service.  These are unlikely to have found new homes under the present situation.  An advertisement for cabin crew on OSM Aviation’s website says that Norse Atlantic Airways’ operations “are planned to start up during the fall of 2021”.

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