BA and Sainsbury's

Nectar, the Sainsbury's-owned loyalty programme, and British Airways have announced a new partnership, giving customers the opportunity to convert Nectar points into Avios and plan their air travel.

In practical terms it means that for the first time ever, shoppers who collect Nectar points will be able to convert their points balance to Avios through the British Airways Executive Club, which can be put towards flights with British Airways, as well as upgrades, hotel stays, car hire and more.

The conversion works both ways and customers who wish to receive more Nectar points can convert 250 Avios into 400 Nectar points. Average customers get over three times more points with the latest offers on the Nectar app.

To convert points, customers need to link their Nectar and British Airways Executive Club accounts. Customers who are not existing British Airways Executive Club or Nectar members can join either club for free. As an example only 4,000 Avios points are needed for a flight to Amsterdam.

www.britishairways.com/en-gb/executive-club

www.nectar.com

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OUR READERS' FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum

Sandy Saul, East Ham

I have 35,000 Nectar points. Sounds a lot but is actually worth only £175 which will not get me far even when the ‘planes start flying again.