16 NOVEMBER 2020

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Article from BTNews 16 NOVEMBER 2020

Inmarsat watched by over three thousand - Globally

Last week a global audience in excess of 3,500 from 90 countries tuned in to FlightPlan: Strategies for Recovery, hosted by satellite organisation Inmarsat and the Airline Passenger Experience Association (APEX).

Over 50 industry voices exchanged views on the present and future of aviation.

Summarising the day’s events, Philip Balaam, President of Inmarsat Aviation, commented: “FlightPlan is a unique platform that brings together the aviation industry during this difficult time to share views, exchange best practice and strategize for the future. Yesterday’s edition attracted record audience numbers in comparison to our inaugural FlightPlan broadcast in April and we are delighted that so many leading voices participated. Together, we reflected on the challenges faced in 2020, the progress made to date, and of crucial importance, the trends that will guide the next phase of recovery.

Despite the deep challenges facing aviation as a result of the pandemic, FlightPlan speakers expressed positivity in how the industry has adapted at speed, and shared optimism for the recovery phase. Perry Cantarutti, SVP Alliances, Delta Air Lines, commented that “we’re learning to realise that we can’t let it [Covid-19] conquer our ability to live our lives and run our businesses, but we have to be able to do that in a safe way.” He noted that growing travel confidence in the US domestic market in particular is an “encouraging” sign.

Robert Carey, Chief Commercial and Customer Officer at easyJet, shared the sentiment that the appetite for travel will not dissipate.  Reflecting on the passengers of the future, he said: “Are they going to interact with us [airlines] differently? Absolutely. But the brands set up to win are going to have a really bright future.”

Here is a full list of contributors

www.inmarsataviation.com/en/benefits/passenger-experience/increased-digitalisation-critical-to-rebuilding-passenger-confid.html

https://flightplan.wavecast.io

https://apex.aero

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