5 OCTOBER 2020


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Article from BTNews 5 OCTOBER 2020

Dart Group no longer

Airline rebrands.

The Dart Group, the parent of Jet2, the holiday airline, has rebranded, as Jet2 Plc.

It was in 1991 that the then Channel Express Group floated on the London Stock Exchange (LSE) as Dart Group Plc, with Philip Meeson, then and still now Executive Chairman.  

As a cargo specialist it operated three Lockheed Electra aircraft and at one time nine Dart Heralds.  By 2002 it moved into the passenger business acquiring four Boeing 737-300s, two of which were in QC (quick change form).

Jet2 was created in 2002 as Dart more and more concentrated on the holiday airline business creating Jet2 Holidays along the way.  Prior to the pandemic it operated 68 Boeing 737-800s with three Boeing 757s about to depart.  

In an LSE statement Dart Plc said the change reflects the sale of its distribution and logistics businesses earlier this year.

"Our business has evolved significantly over the last decade, and we believe now is the right time to align our Group name with the brand under which our business is delivered. Whilst what we are called is changing, the way in which we do business will not alter as our 'Customer First' strategy will remain consistent," it said.


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OUR READERS' FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum

Brian Madge, Maidenhead

Personal memories of the Electra were of KLM at LHR in the 1960s - every other mainland European carrier was using Caravelles or early 727s. Second memory was the Eastern Shuttle "back-up" flights from Washington or Boston into the exciting approach to New York La Guardia in early 1970s.

Paul Kay, London, UK

...."You could always see an Electra coming back in the 60's/70's because of its excess exhaust... its derivative, the military USN P-3 Orion which is still sparingly in operation fly's on in the USA"...(With Improved Exhaust) ...the DC-6/7 and Lockheed Constellation (Tri Tail Airliner) also had a civilised circular lounge area, "er..leave the Caviar trolley in the middle please Steward/Stewardess...Oh...and...another Martini please".... If someone said there is a seat on an Electra or any of the above to anywhere, even long haul, I'd jump at the chance to relive the glory flying days..."oops!! I've spilt my Martini"....

Jeff Jones, London

I once flew in a passenger Electra in Brazil. At the back of the aircraft the seats formed a sort of lounge. It was quiet for its time too but I preferred the Vickers Vanguard.