Article from BTNews 24 FEBRUARY 2020
Subscription flying by Etihad
A travel solution called TravelPass to be launched later this year and aimed initially at corporate and frequent travellers is being developed by Etihad Airways in partnership with Norwegian technology developer Braathens IT.
The partners say it provides a subscription-based way of allowing Etihad to offer frequent fliers “complete flexibility and ease” with their regular and recurring travel arrangements.
Customers can purchase a TravelPass for a set number of trips or a particular travel period instead of purchasing flights one by one.
The airline said it believed subscription-based travel was “good news” for the aviation industry as it gave passengers the choice between prepaid and pay-as-you-fly options, leading to flexibility, ease of booking and cost-efficient travel management.
Etihad chief commercial officer Robin Kamark said: “TravelPass technology offers a revolutionary booking experience for corporate and frequent clients who will also be enrolled into the Etihad Guest frequent flyer programme.
“By simplifying the travel process to a few clicks, passengers have a seamless transaction through a platform that holds all the details in one place, gives the flexibility to change bookings without fees and the choice to pay later.”
Braathens IT CEO Svein Therkelsen added: “Etihad is going to take sophisticated digital personalisation very far, everything from ease of use to customisation.”
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