Article from BTNews 10 FEBRUARY 2020
Atlantic ’Big Four’ club takes off
The expanded joint venture between Virgin Atlantic, Delta Air Lines, Air France and KLM went officially live last week, with a range of enhanced benefits available to passengers from this Thursday (13 February).
The partnership covers 341 peak daily transatlantic services, including 110 non-stop routes, and benefits such as points that can be earned and redeemed across the four airlines’ loyalty programmes and reciprocal lounge access for eligible guests.
The partners say the link-up provides passengers with more convenient flight schedules and a shared goal of ensuring a smooth and consistent travel experience, whichever airline people fly.
It also provides the flexibility to book flights on any of the four carriers through their respective mobile apps, websites, or via travel agents, with award-winning service, top premium cabin products and free food, drink and seat-back entertainment in all cabins on all transatlantic flights.
Virgin Atlantic CEO Shai Weiss said: “Customers are at the heart of this joint venture, with seamless connections, a greater range of flights, top customer service and more frequent-flyer benefits reinforcing its position as the choice passengers most love to fly.
“One of the pillars of our strategy is successfully collaborating with our partners. Combining our strengths, our network, and our people allows us to achieve more together.”
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