13 JANUARY 2020
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EasyJet’s director for France and Italy, François Bacchetta, is joining easyHotels in the spring as chief executive officer. He will replace interim CEO Scott Christie, who took over after the resignation last year of Guy Parsons.
The hotel group said Bacchetta had significant experience operating in the European travel market, including easyHotel's core growth countries in continental Europe, and had “a strong understanding” of the 'easy' brand.
He had been responsible for the country and growth strategies for his region, while bringing experience of managing online trading including digital marketing, easyHotel added.
Before easyJet, Bacchetta held a number of senior marketing positions at global cosmetics group L'Oréal, including being responsible for territories in South East Asia, as well as Europe.
EasyHotel non-executive chairman Harm Meijer said: "We are pleased François is joining us to lead easyHotel in its aspiration to become a European leader in the super-budget hotel segment.
Bacchetta added: "EasyHotel is a business I admire. With a strong hotel network established in the UK, this is an exciting time for the brand and I look forward to leading the expansion in Europe as the group seeks to become a leader in its field."
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