BA moves forward on accessibility

The Valuable 500, a global movement to make accessibility a business priority, gained a powerful new backer last week after British Airways joined the organisation and pledged its commitment to passengers who need extra help when travelling.

Speaking on International Day of Persons with Disabilities, BA chairman and CEO Alex Cruz said the airline had seen customer satisfaction more than double for travellers with accessibility needs after it put major investment into a new customer care team.

By signing the pledge to The Valuable 500, Cruz has committed to include accessibility on his board agenda and will continue to support investments that improve the journey experience for customers with additional needs.

BA said almost half a million customers requiring assistance fly with it each year and the airline’s analysts predict the figure will grow by a further 8% year on year.

The company said it was aiming to become the airline of choice for such passengers and had this year invested in a number of initiatives to ensure journeys were as simple and easy as possible.

In October, BA became the first airline to partner with the Department for Transport on its initiative to make transport more inclusive and help people with disabilities travel with confidence.

www.britishairways.com

www.thevaluable500.com

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