11 NOVEMBER 2019
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Top airline officials in Paris last week unveiled a plan to enable Air France-KLM to “recapture a leadership position” in Europe. Elements include managing fleet and product more flexibly and lobbying authorities for a more competitive environment.
Taking part to outline the group's strategic priorities and financial trajectory for the next five years were Air France-KLM CEO Benjamin Smith, KLM president and CEO Pieter Elbers, Air France CEO Anne Rigail and Air France-KLM CFO Frederic Gagey.
Smith said: "Thanks to the dedication of our employees at Air France, KLM and Transavia, since the end of 2018 we have been able to establish the fundamentals of our go-forward plan.
“This is the starting point of a strategy that will allow Air France-KLM to reinvent itself, optimise our operational model and increase revenues. Everything will support our goal of an industry pioneer most committed to environmental sustainability."
The Air France-KLM Group had several unique assets, he continued – the strength of its brands, the Paris and Amsterdam hubs and an extensive combined network.
■ Air France is introducing a domestic Business Class early next year similar to that on its short-haul international flights. Features include priority handling and lounge access, a dedicated cabin and a blocked middle seat.
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