Inclusivity campaign gets a lift from BA

British Airways has become the first airline to partner with the Department for Transport on a new government-backed initiative to make transport more inclusive and help people with disabilities travel with confidence.

The campaign, called ‘It’s everyone’s journey’, highlights improvements the airline has made to make travel easier for the one in five disabled people in the UK, and calls for other airlines to follow suit.

The initiatives include investment in a global accessibility training programme, while in September, BA launched a customer-care team with a dedicated phone line for travellers who require additional assistance.

The airline earlier this year also introduced its Beyond Accessibility training programme for almost 30,000 customer service agents and continues to work with disability specialists to keep staff up to date.

Brand and customer experience director Carolina Martinoli said: “It can be difficult for those with additional needs to travel and BA is committed to creating an environment that is inclusive and makes it easier for them.”

BA is the first and only airline to be awarded the Autism Friendly Award by the National Autistic Society and has become the first airline to produce a visual guide to flying to help passengers to prepare for their journeys.

www.britishairways.com/en-gb/information/disability-assistance

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