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Article from BTNews 9 SEPTEMBER 2019

W Hotels heads for Toronto

Marriott International in partnership with Canadian hospitality specialist Larco is launching its W Hotels brand in Toronto in a move it says underscores growing demand for luxury in Canada and the brand’s innovative approach to design.

The nine-storey, 255-room property (below) in Toronto’s fashionable Yorkville neighbourhood will be surrounded by upmarket boutiques, galleries and design studios as well as chic cafés, bars and fine-dining restaurants.

Scheduled to open next summer, W Toronto is expected to feature multiple food and drink outlets including an indoor/outdoor lobby bar and lounge equipped with a DJ booth/recording studio for collaborating, broadcasting and recording podcasts.

Plans also call for a ninth-floor rooftop restaurant, accessible from street level with a glass exterior elevator, and a coffee and cocktail bar. There will also be 4,800sq ft of meeting space and a 3,300sq ft fitness facility.

Marriott says W Toronto will embody the brand’s signature “work hard, play hard” philosophy, with fitness and wellness programming including weekly workouts and healthy cuisine.

The company says the signing underscores Marriott’s growing upmarket portfolio in Canada, where the company now has seven open luxury hotels along with additional luxury hotel projects expected to be announced before the end of this year.



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