Article from BTNews 2 SEPTEMBER 2019
Liverpool Airport's big welcome
Passengers arriving at Liverpool John Lennon Airport (LPL) are experiencing an especially warm welcome with the completion of a project highlighting the airport, the city region it serves and the North West.
The campaign, in partnership with the area’s destination marketing organisations, recognises LPL is used more and more as a gateway airport not just for passengers to the Liverpool area but Cheshire, Lancashire, Cumbria and Manchester too.
Walls in the international arrivals walkways (below) and baggage reclaim have been dressed to display imagery celebrating the array of arts, science, history, sports, music, food and fashion attractions accessible via the airport.
The project is seen as the first phase of a larger campaign to enhance the arrivals experience for passengers and create a great welcome to both LPL and the regions it serves.
LPL head of marketing Katie Elliott said: “We are delighted to have worked with the partners to create a sense of place for international passengers arriving at Liverpool for the first time, while also evoking a sense of pride among those returning home.
“This has been achieved using Inspirational imagery for a multitude of genres which best represent Liverpool, the City Region, Lancashire, Cheshire, Cumbria and Greater Manchester.”
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