29 JULY 2019

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Article from BTNews 29 JULY 2019

First Prince Akatoki hotel set for London

The former Arch hotel in Great Cumberland Place, London, will be relaunched as the first property under Japan’s Prince Hotels Prince Akatoki brand in September after a £3m transformation across its public areas and all 82 bedrooms.

Special features will include an East-West fusion restaurant and a Japanese tea service, as well as a bar focusing on Japanese whisky plus a selection of saké, spirits and cocktails.

Prince Hotels president Masahiko Koyama said: “This new global flagship brand aims to raise the awareness of Prince Hotels by making full use of the reputation value of our properties in Japan.

“Akatoki is an old expression of Akatuki, meaning sunrise, before dawn, a new beginning, and speaks to a new time for Prince Hotels and Resorts, reflecting our plans for international growth for the business.”

Officials say the new hotel will offer 5-star hospitality with service inspired by Japan performed “from the heart” and amenities that reflect key elements of the special, refined and generous Japanese hospitality and culture.

The group acquired the Arch London in November 2018 from the Bejerano family’s AB Hotels group. The property is planned to be the first of many Prince Akatoki hotels worldwide.

www.princehotels.com

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