Avis pledges 'better journeys'

A European-wide promotional campaign has been launched by Avis this month, designed to celebrate the international roll-out of the new Avis app amid a pledge to “reinvent car rental”.

The Journey to Better campaign, which is being rolled-out across the UK, France, Spain, Italy and Germany, highlights the common pitfalls car rental customers may have experienced in the past and showcases how the new app addresses them.

Examples of complications that Avis says sometimes arise in the industry include unwanted extras, long queues at rental desks and customers not being able to pick the cars they want.

The campaign features a series of adverts, each illustrating a different sticking point and highlighting how the new Avis app can help customers to avoid the problems.

Marketing director International Elliott Pritchard said: “This campaign is an important step in our commitment to reinvent rental, stressing we are working hard to deliver a more seamless, stress-free and transparent experience.”

He added: “We are a well-known world brand and millions of customers trust us to provide a premium rental experience. Our goal is to go further by simplifying the rental process and giving our customers control at their fingertips and a faster, worry-free service.”

www.avis.co.uk

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