New look, new route for UA

A new livery and a new route were announced by United Airlines last week. The  new look is expected to be unveiled on Wednesday to replace the current globe design United inherited after its merger with Continental Airlines in May 2010.

The pattern was criticised at the time as being little different from the Continental scheme but was regarded as being an easy replacement for United’s older livery which featured a stylised tulip.

The new look was still under wraps at the weekend but United has already introduced some minor changes including a “Swoop” design on its new Boeing B787 and B737 MAX aircraft.

This features a gold stripe that flows along the aircraft instead of cutting straight across in a line and has led to speculation the airline could revive a version of the Tulip design that many passengers say had a strong brand association for United.

On the operational front, United has announced it will launch non-stop service between the US and South Africa for the first time in 15 years in December, with flights between New York Newark and Cape Town.

The route will be operated with a Boeing B787-9 Dreamliner aircraft, with seats for 252 passengers.

www.united.com

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