8 APRIL 2019


© 2022 Business Travel News Ltd.

Article from BTNews 8 APRIL 2019

Virgin to unveil new Upper Class

A new Upper Class is being unveiled today, Monday 8 April, by Virgin Atlantic to headline its achievement as the first British carrier to bring the Airbus A350-1000 into service. The airline is also replacing its trademark Vargas Girl logo on the aircraft.

The design will be replaced with a range of “Flying Icons” which Virgin says are to represent its ambitions for gender and diversity balance in the workplace. As part of this, the company is aiming for a 50:50 gender balance in leadership roles.

It also wants a 12% black, Asian and minority ethnic group representation across the company by 2022 and says it is taking steps to address a gender imbalance with regard to salaries.

The Flying Lady is being replaced by five images of both men and women. Other image-changing moves have included Virgin becoming the first company to show a same-sex couple in ad imagery in India.

The carrier also recently changed its policy so female crew can now work make-up free and choose whether they wear trousers or skirts.

Senior vice president of people Nikki Humphrey said: “We hope by introducing our new Flying Icons it encourages people from all backgrounds to feel at home not only flying with us but also working with us."


Index/Home page

OUR READERS' FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum