8 APRIL 2019


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Article from BTNews 8 APRIL 2019

Autism accolade for BA

A new award gave British Airways a significant passenger accolade last week after it became the only autism-friendly airline in the UK. The company says it is continuing “substantial investment” in accessibility training with more enhancements to come.

The ‘Autism Friendly Award’ was handed over by the National Autism Society in recognition of the work BA is doing to raise awareness among its staff of the condition.

The society, one of several specialist charities the airline works with, said BA had created “a personalised, seamless travel experience for autistic customers, allowing them to fly independently and with ease”.

BA director of brand and customer experience Carolina Martinoli said: “We welcome nearly half a million customers who require special assistance each year and we’ll be prioritising further improvements for them.

“This includes a new specialist team in our customer contact centres, accessible information on our website and further training for colleagues. We are also creating a step-by-step guide of the BA journey experience which will be out soon.”

BA earlier this year launched its ‘Beyond Accessibility’ campaign, its biggest training programme of its kind so far, aimed at empowering staff to support customers requiring additional assistance fully.



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