1 APRIL 2019


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Article from BTNews 1 APRIL 2019

Kiev airline in media offering

Ukraine International Airlines (UIA) has introduced for its Business Class passengers the PressReader’s entire 6,000 catalogue for reading newspapers and magazines on board. The airline, founded in 1992, is 100% privately owned and has a fleet of 41 aircraft. It flies five times weekly between Kiev and Gatwick.

PressReader is an online application for IOS and Android, providing a wide choice of newspapers and magazines, including The Guardian, The Washington Post, Vogue, GQ, Bloomberg Businessweek and popular editions from 120 countries, available in more than 60 languages.

The application allows passengers to download their favourite newspapers and magazines on the way to the airport or while at the airport before departure and read the articles offline. Free access to PressReader is available 48hr before and 24hr after departure. The passenger just needs to follow the link and download the application.

“Modern technologies achieve high level of development, and we are trying to keep up with the times. The limited range of print media in Business Class will be replaced by the wide choice of editions in PressReader. It will allows us to reduce the weight of the aircraft, fuel consumption and emissions,” noted Evgeniya Satska, UIA communications director. “In the future, we plan to extend the similar opportunities to our Economy Class passengers”.


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