18 MARCH 2019
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A second hotel in Germany for the Whitbread group has opened in Hamburg with the arrival of a Premier Inn in the city centre. The group says it plans to operate around 20 hotels in the country by the end of 2020.
The Premier Inn brand already has a foothold in Germany with a 210-bed hotel in Frankfurt, with Whitbread saying further expansion into the country is part of its strategic focus on growing the brand internationally.
The company says the Hamburg property, a new-build near the main train station and major attractions, is another step towards the ambition to have trading in 10 target cities across the country, including Berlin, Cologne, Dusseldorf and Stuttgart.
Managing director property and international Mark Anderson said: “Hamburg is a vibrant destination and we hope Premier Inn will set the city’s new standard for value accommodation as we pursue our ambitious German expansion plans."
The Hamburg development is being followed by two more properties opening in Munich later this year and at least 15 openings during 2020, including the re-branding of 13 trading hotels acquired from Foremost Hospitality Group.
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