Revamp for BA First Class

New bedding, amenities and menus for passengers flying First Class with British Airways are being introduced from 31 March as part of the £6.5bn revamp of customer service under way by the airline. No renaming it Concorde Class, as suggested by BTN.

Among the changes is new male and female loungewear designed exclusively by luxury British fashion brand Temperley London. The airline’s chefs have also designed new à la carte menus focusing on fresh British seasonal ingredients.

Food will be served on bone china crockery, designed exclusively for the airline and BA, is bringing in a new signature afternoon tea service with sandwiches, pastries and scones and a wide range of infusions.

Introducing the changes, director of brand and customer experience Carolina Martinoli said: “Top British designers, chefs and customer service experts have thought through the details we know matter most to customers to ensure travelling in First with BA is an unforgettable experience.”

• BA on Saturday welcomed into service the third in its series of four heritage liveries, a Boeing B747 painted in the Landor design that adorned the airline’s aircraft between 1984-1997. It will be flying long-haul, with the design remaining until the aircraft retires in 2023.

www.britishairways.com

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