18 FEBRUARY 2019

YOUR WORDS


Readers are invited to add their comments to any story. Click on the article to see and add.

BTN DISTRIBUTION

BTN also goes out by email every Sunday night at midnight (UK time). To view this edition click here.

Index

Email this Page
Bookmark

The Business Travel News
PO Box 758
Edgware HA8 4QF
United Kingdom
+44 (0)20 8952 8383
info@btnews.co.uk
© 2020 Business Travel News Ltd.

Article from BTNews 18 FEBRUARY 2019

Olive oil tasting at 35,000ft

An airline and an airport broke new ground last week by jointly hosting the first known airborne olive oil tasting session followed by a presentation of the product to journalists and others in a special lounge at Heathrow.

The tasting, part of a promotional campaign by the marketing body Aceites de Oliva de España, took place on an Iberia Airlines Airbus A321 from Madrid to London, with the follow-up demonstration at the Olive Oil Lounge in Heathrow’s Terminal 5.

The sessions were led by Alfonso Fernández, who explained the importance of the oils in the Mediterranean diet, while Teresa Perez of the marketing organisation praised Iberia’s role in promoting internationally their role in healthy eating.

Iberia brand and marketing director Gemma Juncá said: “At Iberia we regard ourselves as ambassadors of Spain, its culture and gastronomy and olive oil is a major part of that heritage.

“It plays a fundamental role in our Mediterranean diet and it is included in the menus we offer on board. With this tasting session at 35,000ft, we hope to promote a healthier diet among our customers and the general public.”

The Olive Oil Lounge is part of the “Let’s Make a Tastier World” campaign co-funded by the EU Olive Oil World Tour. Similar lounges are being installed in airports throughout Europe.

www.iberia.com

www.aceitesdeolivadeespana.com

www.heathrow.com

Index/Home page
 

OUR READERS' FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum


No one has commented yet, why don't you start the ball rolling?


Add your comment

First Name
Surname
Email Address
Company (Not obligatory)
Country/City
Comment
- You must be a registered subscriber using the email address entered to submit a comment, or you will be sent a confirmation email before your comment will appear.
- Your comment will be checked before appearing, which may take several working hours.
www.btnews.co.uk