18 FEBRUARY 2019
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An airline and an airport broke new ground last week by jointly hosting the first known airborne olive oil tasting session followed by a presentation of the product to journalists and others in a special lounge at Heathrow.
The tasting, part of a promotional campaign by the marketing body Aceites de Oliva de España, took place on an Iberia Airlines Airbus A321 from Madrid to London, with the follow-up demonstration at the Olive Oil Lounge in Heathrow’s Terminal 5.
The sessions were led by Alfonso Fernández, who explained the importance of the oils in the Mediterranean diet, while Teresa Perez of the marketing organisation praised Iberia’s role in promoting internationally their role in healthy eating.
Iberia brand and marketing director Gemma Juncá said: “At Iberia we regard ourselves as ambassadors of Spain, its culture and gastronomy and olive oil is a major part of that heritage.
“It plays a fundamental role in our Mediterranean diet and it is included in the menus we offer on board. With this tasting session at 35,000ft, we hope to promote a healthier diet among our customers and the general public.”
The Olive Oil Lounge is part of the “Let’s Make a Tastier World” campaign co-funded by the EU Olive Oil World Tour. Similar lounges are being installed in airports throughout Europe.
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