18 FEBRUARY 2019
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Passengers between Madrid – New York and Madrid – Tel Aviv will shortly be testing a new on-board entertainment option after Iberia and the Inflight VR company joined forces to incorporate virtual-reality (VR) technology on some of the airline’s fleet.
Second-generation Pico VR devices will be available to rent on the two daily New York Airbus A350-900 flights, and on the daily Tel Aviv A330-200 service, enabling viewers to experience 3D content in games, films, city guides and documentaries.
Inflight VR managing director Nikolas Jaeger said: “Virtual reality has a great potential and can change the passenger experience. The viewer is no longer a mere observer but can explore the city being visited or simply relax before arrival.”
Iberia digital transformation director Ignacio Toval added: “We learned about Inflight VR through IAG’s start-up accelerator programme Hangar 51and have been working together to develop a VR solution that offers a new passenger experience.”
Iberia and Inflight VR have entered into a six-month trial agreement. The companies will decide whether to expand the service to other medium- and long-haul Iberia routes when the results are known.
BTN plans to test the new service in the near future.
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