11 FEBRUARY 2019


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Article from BTNews 11 FEBRUARY 2019

Singapore Airlines aims for digital crown

A new digital innovation installation known as KrisLab was formally opened last week by Singapore Airlines as part of an SIA Group investment programme aimed at making the company the world’s leading digital carrier.

The unveiling is the result of a year-long partnership with leading organisations in the field including Singapore’s Agency for Science, Technology and Research (A*STAR) and the National University of Singapore (NUS), supported by the Civil Aviation Authority of Singapore (CAAS).

Officials say the lab is a workspace for SIA Group staff to develop ideas and work with external partners, start-ups and others “to enable the SIA Group to embrace digitalisation and technology in all aspects of its business operations”.

SIA CEO Goh Choon Phong said: “The launch of KrisLab is a significant step in our digital transformation journey. We are fully committed to enhancing our digital capabilities by providing the right tools and infrastructure to develop ideas.”

The lab works by having SIA staff submit ideas and solutions for evaluation by an expert team. Once an idea has been approved, the Digital Innovation Lab team injects the necessary funding and expertise to help to develop it further.

In one example, below, KrisLab is using virtual-reality technology to revolutionise the design of on-board cabin interiors more quickly.

www.singaporeair.com  www.caas.gov.sg   nus.edu.sg


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