11 FEBRUARY 2019

YOUR WORDS


Readers are invited to add their comments to any story. Click on the article to see and add.

BTN DISTRIBUTION

BTN also goes out by email every Sunday night at midnight (UK time). To view this edition click here.

Index

Email this Page
Bookmark

The Business Travel News
PO Box 758
Edgware HA8 4QF
United Kingdom
+44 (0)20 8952 8383
info@btnews.co.uk
© 2019 Business Travel News Ltd.

Article from BTNews 11 FEBRUARY 2019

Singapore Airlines aims for digital crown

A new digital innovation installation known as KrisLab was formally opened last week by Singapore Airlines as part of an SIA Group investment programme aimed at making the company the world’s leading digital carrier.

The unveiling is the result of a year-long partnership with leading organisations in the field including Singapore’s Agency for Science, Technology and Research (A*STAR) and the National University of Singapore (NUS), supported by the Civil Aviation Authority of Singapore (CAAS).

Officials say the lab is a workspace for SIA Group staff to develop ideas and work with external partners, start-ups and others “to enable the SIA Group to embrace digitalisation and technology in all aspects of its business operations”.

SIA CEO Goh Choon Phong said: “The launch of KrisLab is a significant step in our digital transformation journey. We are fully committed to enhancing our digital capabilities by providing the right tools and infrastructure to develop ideas.”

The lab works by having SIA staff submit ideas and solutions for evaluation by an expert team. Once an idea has been approved, the Digital Innovation Lab team injects the necessary funding and expertise to help to develop it further.

In one example, below, KrisLab is using virtual-reality technology to revolutionise the design of on-board cabin interiors more quickly.

www.singaporeair.com  www.caas.gov.sg   nus.edu.sg

https://en.wikipedia.org/wiki/Agency_for_Science,_Technology_and_Research

Index/Home page
 

OUR READERS FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum


No one has commented yet, why don't you start the ball rolling?


Add your comment

First Name
Surname
Email Address
Company (Not obligatory)
Country/City
Comment
- You must be a registered subscriber using the email address entered to submit a comment, or you will be sent a confirmation email before your comment will appear.
- Your comment will be checked before appearing, which may take several working hours.
www.btnews.co.uk