EasyJet loyalty schemes review

Plans to extend its existing loyalty recognition programmes have been announced by easyJet, possibly replacing the subscription-fuelled easyJetPlus scheme and Flight Club, which is by invitation only.

EasyJetPlus costs £199 a year and offers passengers benefits including dedicated desks for dropping luggage, fast-track clearance through security, priority boarding and an extra allowance for cabin baggage.

The invitation-only Flight Club programme is reserved for easyJet’s most frequent flyers, who must make at least 20 return flights a year with the airline before being invited to join.

EasyJet is thought to be considering a redemption system similar to the Avios programme. Initial reports suggest members will earn points for all easyJet and selected other brand purchases and there will be the option of redeeming points in conjunction with cash.

Preliminary details in easyJet’s annual report indicate the airline is planning to launch the new programme in the UK next year with the European market to follow in 2020. There are plans for a Business Rewards scheme, which could tie in with the fast-growing Worldwide by easyJet connections service.

www.easyjet.com

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