26 NOVEMBER 2018
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A futuristic theme and new features designed to enhance the visitor experience and prepare industry buyers for developments over the next three years are being planned by organisers of the 2019 Business Travel Show on 20-21 February.
Taking place at Olympia London, the show will be marking its 25th anniversary and is claimed to be Europe’s largest specialised exhibition and conference event, bringing together more than 9,000 European travel professionals.
The theme – Travel 2022 – will focus on introducing travel buyers and managers to the technology, techniques and topics that will dominate the industry over the next three years.
New launches being featured include WonderLAB, an interactive tech showcase where buyers can get hands-on with the innovations that will impact travelling and travel management in the future.
Also making its debut will be Future Forum, a new multi-purpose theatre and communal space on the show floor.
Business Travel Show group portfolio director David Chapple said: “Buyers attend the event from all over Europe and beyond to network, do business and attend the conference sessions.
“But they also come to spot trends, be inspired by innovation and look that little bit further ahead so they can start visualising and planning their programmes in advance.”
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