Aspire Lounges goes digital

A new digital loyalty scheme for travellers which organisers say will offer everything from shopping vouchers to free visits for regular customers has been launched by Aspire Airport Lounges, part of the Swissport group.

Aspire Rewards will offer incentives and rewards to customers using the company’s lounges. Customers booking directly on the website (below) can benefit further by earning rewards quicker.

The scheme, accessible through a new mobile app, has replaced the previous Aspire scheme, LoungeMiles. With that programme, users would collect a stamp each time they visited a participating lounge and after five visits would receive a free visit.

Now, lounge visitors will receive points per visit and on reaching a certain level of points can receive either a free visit or a £5 gift voucher.

Swissport vice-president of global lounges Shaun Weston said: “We have a number of lounges throughout some of the busiest airports in the UK and as a business we felt it was right to start rewarding customers who book directly through us.

“Our new application is easy to use and is available on both the Apple app store and Google Play, making it accessible to millions of people.”

www.executivelounges.com/aspire

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