15 OCTOBER 2018

YOUR WORDS


Readers are invited to add their comments to any story. Click on the article to see and add.

BTN DISTRIBUTION

BTN also goes out by email every Sunday night at midnight (UK time). To view this edition click here.

Index

Email this Page
Bookmark

The Business Travel News
PO Box 758
Edgware HA8 4QF
United Kingdom
+44 (0)20 8952 8383
info@btnews.co.uk
© 2019 Business Travel News Ltd.

Article from BTNews 15 OCTOBER 2018

BA goes to Boateng for uniforms

Savile Row tailor Ozwald Boateng, well known for bringing a modern contemporary twist to his creations, has been commissioned as the latest in a gallery of top British designers to develop uniforms for British Airways.

Boateng’s designs will be seen on the airline’s 32,000 employees who wear a uniform as part of their jobs in what BA chairman and chief executive Alex Cruz called “a step forward to the next chapter in our journey”.

Cruz added: “Our uniforms have been an iconic symbol of our brand throughout our history and at a time we are investing for customers, new uniforms are a visual representation of investment in our people.”

Boateng said he was excited about creating the new uniform, adding: “It is important for me to create something that makes all BA uniform-wearing staff across the world excited too, while enabling me to demonstrate my skills as a designer.”

Boateng said he would be working closely with BA staff throughout the development process, from shadowing them to understand their roles and how the uniforms need to perform to design, testing and final delivery.

Other famous names BA has worked with for its uniforms, include Paul Costelloe, Roland Klein, Baccarat Weatherall, Hardy Amies and Julien MacDonald, who designed the current collection.

www.britishairways.com

www.ozwaldboateng.co.uk

Index/Home page
 

OUR READERS' FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum


No one has commented yet, why don't you start the ball rolling?


Add your comment

First Name
Surname
Email Address
Company (Not obligatory)
Country/City
Comment
- You must be a registered subscriber using the email address entered to submit a comment, or you will be sent a confirmation email before your comment will appear.
- Your comment will be checked before appearing, which may take several working hours.


www.btnews.co.uk