Article from BTNews 15 OCTOBER 2018
BA goes to Boateng for uniforms
Savile Row tailor Ozwald Boateng, well known for bringing a modern contemporary twist to his creations, has been commissioned as the latest in a gallery of top British designers to develop uniforms for British Airways.
Boateng’s designs will be seen on the airline’s 32,000 employees who wear a uniform as part of their jobs in what BA chairman and chief executive Alex Cruz called “a step forward to the next chapter in our journey”.
Cruz added: “Our uniforms have been an iconic symbol of our brand throughout our history and at a time we are investing for customers, new uniforms are a visual representation of investment in our people.”
Boateng said he was excited about creating the new uniform, adding: “It is important for me to create something that makes all BA uniform-wearing staff across the world excited too, while enabling me to demonstrate my skills as a designer.”
Boateng said he would be working closely with BA staff throughout the development process, from shadowing them to understand their roles and how the uniforms need to perform to design, testing and final delivery.
Other famous names BA has worked with for its uniforms, include Paul Costelloe, Roland Klein, Baccarat Weatherall, Hardy Amies and Julien MacDonald, who designed the current collection.
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