Manchester goes Mandarin

A new marketing manager fluent in Mandarin has been appointed by Manchester Airport as it celebrates its busiest year to date and looks to the future with a £1bn transformation programme and destination growth.

Charlotte Shi, who holds a PhD from the University of Manchester, previously worked as a senior lecturer in fashion marketing and branding at Nottingham Trent University and a project consultant in Paris.

As part of the airport marketing team, she will be responsible for the Hainan Airlines marketing support programme and will lead on Manchester Airport Chinese social media.

Her arrival follows the airport’s launch of The China Dividend: Two Years In, a report on the economic and social benefits felt by the North of England since Hainan Airlines’ direct Manchester – Beijing service began in 2016 (BTN 24 September).

The role will also see Shi head Manchester Airport’s brand management and work with the airport’s Runway Visitor Park on event and visitor marketing as the transformation programme continues.

Manchester is also preparing for two long-haul route launches, with Jet Airways beginning flights to Mumbai next month and Ethiopian Airlines to Addis Ababa in December.

• Manchester Airport head of marketing Patrick Alexander has joined the board of the Centre for Contemporary Chinese Art (CFCCA) as a trustee. He retains his role at the airport.

www.manchesterairport.co.uk

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